Celebrating the finished project, Logan posted pictures on a bourbon Facebook group which were met with rave reviews. The requests for a more interactive experience with the bar and the Hanes came rolling in from all of their new friends in the bourbon groups. Their requests resulted in the initial TikTok video introduction of the basement. Within 12 hours, the video had been viewed over 100,000 times.
Having left Buffalo Trace in March 2021, Logan found a new outlet to share the rediscovered stories of Bourbon– this time in the form of 60 second videos. Mac began researching and creating videos, focusing on the Women of Whiskey, amongst other topics. Since the launch of The Basement Rickhouse, Mac began to formalize her experience and pallet, and has been certified as a Bourbon Steward by the Stave and Thief Society – a subsidiary of Moonshine University.
Since May, the TikTok page has generated over 9 million views, 400K likes, and almost 40K subscribers – and climbing. In addition to hosting tasting events in their bar, Logan and Mac have been flown to North Carolina to lead Alliance National Insurance executives and their special guest, Rob Van Winkle (Vanilla Ice), through a tasting of Pappy Van Winkle. In January of 2022, they were flown to Laurel, Mississippi to lead the cast and crew of HGTV’s Hometown. In September, the bar was featured in Garden and Gun, and generated the magazine’s highest online engagement rate of any story of the year, ultimately, being selected as “Editor’s Choice”.
Most recently, Logan was voted as best male content creator for the “Bourbon TikTok Awards”. The couples latest project is a partnership with the Franklin County Humane Society to raffle some of the rarest Bourbon’s created to help fund a necessary move, relocating out of the floodplain.
Their style of storytelling – one that would make Paul Harvey proud – and their ability to teach about the people, the passion, the science, and the history behind the bourbon industry has contributed to their loyal following – one that is continually growing.